Products and Solution Development
  • Articles
  • December 2011

Voluntary Benefits - A Work in Progress

In Brief
Both insurers and brokers must learn from the past in order to boost future sales of group voluntary benefits.
Employee Benefits meeting 2

The employee benefits marketplace has touted group voluntary benefits since the 1990s, predicting strong growth for life, disability, long-term care, critical illness and other ancillary employee-paid products.  


Work site success, however, turned out to be harder than expected. This article examines some of the initial hurdles and how these challenges are currently being addressed. The effect of minimum loss ratio requirements on commissions means brokers can’t afford to ignore ancillary benefit of these products. 


Copyright © 2011 by A.M. Best Company, Inc. All Rights Reserved. Reprinted with Permission. www.ambest.com


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Meet the Authors & Experts

Author
Jeff Schuh

Vice President and Actuary, U.S. Group LTD and CI, U.S. Group Reinsurance